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By Davy Crockett
In the 1970s, the sport of ultrarunning received very little attention in the mainstream media. In April 1974, Park Barner from Pennsylvania, the top ultrarunner in America at the time, did appear on a local television show. The episode was entitled, “The Loneliness of the Ultra-Distance Runner.” He also later was on CBS’s PM Magazine. But the ultrarunners who really succeeded in getting the attention of the public were those who rarely participated in formal races and instead put on endurance stunts that were attention-grabbers.
The most prominent runners had the help of skilled marketing resources to keep their name in the spotlight. Their goal was not to go after sanctioned records or even formal course records. Instead, they focused mostly on getting their name into the Guinness Book of World Records to claim invented “world records,” which are what we call today “fastest known times.” Because the most elite ultrarunners in the world were not self-promoters, they remained in general obscurity except among their ultrarunning competitors and clubs. It was the self-promoter record-seekers who truly became famous.
Two of these individuals who caught the attention of the American public in the mid-1970s were Max Telford of New Zealand and Alan Jones, a marine from Iowa, who was stationed in Oregon. Telford was touted as being the greatest long-distance runner in the world and Jones became known as “Captain America.” Both ran 100 miles and both their stories are fascinating and inspirational. It is believed that neither went down the fraudulent road as many other self-promoters did.
Since the dawn of the sport of ultrarunning more than a century ago, a unique breed of ultrarunner has existed which I will call the “self-promoter.” They were skilled in using their running talents to gain fame and fortune, mostly by doing “stunts” rather than participating in competitions. There is nothing inherently wrong with seeking to make a living this way. Before World War II, most ultrarunners were “professionals” who lived off winnings, wagers, and gate receipts from doing stunts.
In the early 1970s, several highly competitive 100-mile races had been held in England, but they were still primarily organized for attempts to break British or world records. In 1975 another classic race was held, perhaps one of the greatest and most competitive 100-mile race ever held. It left one reporter speechless, witnessing something that he would never forget, watching some of the fastest 100-mile runners ever, and experiencing the sportsmanship of ultrarunning for the first time. This story must be retold.
During the 1970s, the modern-era of ultrarunning was slowly increasing. The term “ultramarathon” (“ultra” for short) was introduced by legendary Ted Corbitt about 1957 and by the early 1970s it was being used more often to make the distinction with the public that athletes could run further than the marathon distance.
As the 1970s began, for the first time in decades, daring pioneer long-distance women athletes again joined in the 100-mile quest, with some opposition because of the lack of public acceptance for women to compete in long distances.