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9: The Walkathon of the 1930s

By Davy Crockett

Both a podcast and a full article

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The original walkathons were not the relatively tame fundraising walks of the 1970s for causes. Instead these walkathons were brutal endurance events that had their heyday in the mid-1930s. These walkathons were not ultrarunning events. They were rather twisted walking events, if it could even be called walking. They were mostly a crazy test of enduring sleep deprivation. But still, it is important to understand the history of these competitions, because they had a negative impact on true extreme endurance sports such as ultrarunning in the minds of Americans for future decades.

The Walkathon was believed to be invented in America, in 1913, at Terra Haute, Indiana. Achieving miles was not the objective. The goal for the walkathon was to survive for weeks and to be the last one standing.

The walkathons were similar to the more despised dance marathons of that time. Both involved couples. The difference was that the walkathon contestants walked instead of danced. Because the name referred to walking, they didn’t carry the stigma of that time against dancing in many areas of the country. These contests were held in halls, playhouses, theaters, fairgrounds, and tents where participants walked nearly non-stop for days, weeks, and even months. Most walkers were quite young and they shuffled along with the hope of obtaining large prize money. Walkathons became big business because they attracted a huge number of spectators who were thrilled to witness suffering and to cheer their favorite couple. Thousands, and even tens of thousands of curious onlookers would pay 25-50 cents to watch the carnage as long as they pleased. The walkathons were so popular that they were even regularly broadcast multiple times per day by radio stations.

Rules

During a rest period, cots were brought out on the floor in front of the crowds. Contestants sleep or get treatment.

Rules varied and could be changed mid-stream. In order to have an event last for weeks, generally after the first three hours, rests were given each hour. For example at a 1932 walkathon in Oregon, contestants would walk for 45 minutes, and then rest/sleep 11 minutes off stage. They would come back out at the sound of a gong or airhorn and then sit in front of the audience for four minutes getting ready for the next hour. Sometimes during the evenings, cots were brought out onto the floor in front of the crowds and walkers were forced to stay on the floor to rest and sleep.

Man shaves while walking

Couples walked together and could hold each other up when things got rough. One verteran contestant would hold his partner up for four hours while she slept on her feet. When rest periods came, they gained the skill of being able to fall asleep within ten seconds. If one member of the couple dropped (literally) out, the other person could continue for a time “solo” with the disadvantage of not being aided by another person. When another person of the opposite sex became available because their team member was also out, the two could team up as a new couple. Dancing was sometimes allowed among the contestants during hours stipulated by the state law and city ordinances. (Des Moines Register, Sep 1, 1929).

The promoters took their events to various cities, renting halls and seeking entrants. One took his walkathon to Europe with a traveling company. Overseas, spectators wanted them to be even faster and more furious. When the company returned they brought home a new feature to the walkathon that was embraced by all of the promoters. The new feature was a daily one-hour “derby,” that spiced things up. In the evenings a derby would be used to thrill the spectators and further test the walkers even more. The “sprint” derby was popular which required the walking couple to cover a certain number of laps in a given time. Contestants often won prizes for being the best in the derby. One couple won a bird cage with a canary. An observer described that during these derbies, the bleachers and aisles were packed. The contestants were tense as the whistles of the judges shrilled, and the audience shouting, stamped, and screamed.” (The Central New Jersey Home News, Dec 13, 1936).

The walkathon staff included doctors, nurses, judges and a master of ceremonies. The physician examined the participants daily and disqualified anyone who was not in good health. The floor judges disqualified anyone who stopped walking, left the floor without permission, fell to the floor, or accepted any food or tobacco from any one unauthorized, and not at designated times.

A typical walkathon hall, complete with “Sprint” track. This walkathon lasted about five months.

As the days would go on with no end in sight, promoters wanting to wrap things up and move to the next city, would change the rules, making walking periods longer or resting periods shorter. Promoters would use the intense “derby” periods to wear down the contestants. A walkathon in Austin, Texas forced the walkers to “sprint” for two hours until a doctor put a stop to it. They next tried to “sleep out” the group. Contestants were tied together five feet apart and not allowed to hold each other up. The lights over the floor were turned out and the band played lullabies. The walkers could only pull on the rope to try to keep their partner from falling asleep. These were called Zombie Treadmills. (The Austin American, Dec 18, 1933).

Spectators

Walkathons were huge spectator events attended sometimes by up to 25,000 people in a week. Those who generally attended were of the lower class. High society came now and then in formal dress. The middle class generally avoided walkathons and frequently branded them immoral. The biggest crowds usually attended from 7 p.m. to 10 p.m., when the biggest entertainment took place, and to also witness the painful derbies.

A news reporter shared his first-time observations. “Was it Fun? Well it seems to be fun for the crowd, judging by the laughing and kidding that goes on. This drab spectacle is drawing capacity crowds every evening. A mile away the theatres, putting on really good shows, are crying for business and crying alone and unheeded, with only a handful of customers. The walkathon is getting the crowds, here in the midst of the greatest depression in recent history when people are supposed to have just simply no money at all for even the most elemental needs.” The walkathon contests, like the Great Depression, was about enduring. People went to see someone worse off than themselves. (Medford Mail Tribune, Aug 28, 1932).

In El Paso Texas, a 1933. a doctor who examined the contestants regularly, said of the observing crowd, “You know human beings subconsciously like to see pain inflected on others. They like to see someone or something go and go even in the greatest agony until it drops. The walkathon has the same audience psychology as a prize fight or a bull fight.” In those day walkathons filled a craving for a reality show that was similar to those that can be found on T.V. today, like “Alone,” “Naked and Afraid,” or “Survivor.” (El Paso Herald-Post, May 17, 1933).

A spectator described his experience as a first-timer at a walkathon “reality show.” “You sit down near the rail. Then gaze idly at the walkers for 10 minutes. The endless shuffle goes on. Why does that girl wear such a funny looking outfit? A glance at your program reveals she is Mary Jones from Peoria. So you get to know her personally. In a couple of hours, you know the whole bunch. Something draws you to a particular couple and you get to pulling for them to win. When that happens there’s no hope left, you have walkathonitis.” A lady explained, “It’s fascinating, one of the most thrilling things I ever watched. You feel like you just have to come back and see how they’re getting on. After you pick out a favorite you just can’t stay away.” (Austin American-Statesman, Nov 24, 1933).

Entertainment

Entertainment was another important draws for spectators. Typically, vaudeville acts entertained along with dynamic and famous masters of ceremonies. Orchestra and band music provided live music. One observer reported, “There was usually a platform at the end of the hall, equipped with loud speakers and radio connections. From time to time, one or another of the contestants is called to this platform to sing.” (Santa Ana Register, Jun 1, 1930).

It was challenging to provide entertainment around the clock. The time was filled by comics, clowns and stooges. Floor judges were the villains and often called “The Meanest Man in Town.” (Frank Calabria, Dance of the Sleepwalkers).

Public weddings were a frequent attraction at these events. Couples who selected these venues were given gifts, groceries and up to $100. Sometimes it was found out that couples had already been married and did the second ceremony only to get the gifts. At a couple events a fifteen-year-old girl conducted the wedding ceremonies. Some weddings were staged by professional walkers. One witness said, “I knew one handsome guy and a cute chick whose act was to enter the show separately, team up, fall in love, get engaged and have a public wedding. They did it in contest after contest, always collecting carloads of shower and wedding gifts.”

Contestants

The vast majority of the contestant were very young. Some were even in the teens. As walkathons became more popular, professional couples started to dominate the contests. After only a few days most of those remaining were generally professionals. Who were these professional walkers? Many were ex-vaudeville players who had trouble finding engagements and were out of work. While walking they would often sing or dance to earn a little change thrown at them from the audience. These tips were desperately needed because they funded themselves for nearly everything else besides the food. During the event they needed to pay laundry bills in order to frequently change clothes to appear neat and clean at all times on the floor. Other contestants were just desperate individuals trying to find financial means during the brutal Great Depression era.

Walkathons averaged 2 1/2 months. Contestants often signed an agreement that no prize money was issued if the contest didn’t go more than 1,000 hours. In a contest in Missouri, two couple split the prize money after walking 1,447 hours. For each that resulted in earning about 15 cents per hour.

The main attraction at walkathons was to watch the effects on the walkers. Promoters would advertise “See them drop on the floor!” One man was walking around the floor with his wife when he collapsed and broke his jaw. But after it was temporarily set with a wire, he continued. Most of the true professionals were very used to the patterns to find sleep during the rest stops and then find a few hours of sleep on the floor while being help up by their partner. Hallucinations were common. One man screamed claiming he saw green snakes and wildcats on the floor. Police rushed into that event and closed it down. (The Indianapolis Star, 26 Apr 1931.) At another event, one boy died in his quarters from pneumonia. Some walkers would get “squirrelly” and do strange things. One girl had a breakdown returning to the floor after a rest and screamed at the top of her lungs, “police, “doctor,” “mother.” She came out of it once her folks came for her. (The Daily Times, Feb 5, 1938)

A spectator offered words about contestants, “One man, obviously enough, has been having his troubles. One knee is stiff, and he drags it as he goes. The other wobbles visibly. He uses a cane. The chipperest-looking male of the lot weighs some 240 pounds, and he comes out from his 11-minute rest periods rarin’ to go. His partner, a mere slip of a girl, is sound asleep on her feet, clinging to his arm, her movements wholly mechanical.” (Medford Mail Tribune, Aug 28, 1932).

Contestants usually would gain weight during the walkathon. “No one will go hungry and some are expected to gain weight for they are fed seven meals a day, three being full-course meals, prepared by the chef on the grounds and under the direction of a dietician.” (The Dailey Mail, Nov 10, 1933)

 

Julia Baruffi

In 1933, young Julia Baruffi of New Jersey entered a walkathon in the Convention Hall in Atlantic City against the wishes of her parents. She had her eye on the $1,000 prize money and promised her parents that if she became ill she would return home immediately. He event required participants to walk 90 minutes and then rest 15 minutes. She ate while standing and walked with used several partners because her partners kept dropping out. She even had to walk “solo” for an astonishing 16 days waiting for another partner to become available.

During the event Julia sang songs in Italian for the audience that sometimes reached 10,000 spectators. She also sang on two radio broadcasts. Adoring spectators threw her gifts and flowers. She sent the flowers to a nearby church and the priest came to thank her. The big attraction of her walkathon was the entertainment from a young redheaded Red Skelton who would carry her five-year-old sister around on his shoulders. During the walkathon Miss American was chosen there. Two enormous weddings were conducted. In the end, Julia won, lasting 96 days. (The Daily Journal, Jul 1, 1954)

Poking Fun at Walkathons

Many of the general public thought Walkathons were freak shows and were amazed by the walkathon craze that was going on.

In 1937 the U.S. director of the bureau of fisheries announced that he would stage a fish walkathon, using a breed of fish that were known to walk through the grass from one pond or lake to another. He said, “There’s just one drawback, and we can probably overcome that, young walking fish have a tendency to faint when excited.” (The Times Herald, 3 Mar 1937).

Poking fun, once again, this appeared in a 1938 Phoenix Arizona newspaper: “Those Golf Walkathons. Golf is face to face with a new menace, the marathon golfer. They non-stop hook-and=slice craze is definitely spreading. It is nothing to encounter on any golf course a golf maniac off to play 200 or 300 holes in a test to determine how many hours he can spend in the rough without going mad.” (Arizona Republic, Sep 4, 1938).

Even Hollywood got involved. Walkathon parties were held by celebrities, dinner and then walking. In Austin a “tongue-in-cheek” walkathon was put on for the Texas elite. It even needed a dress rehearsal held before the event. It was a “burlesque walkathon.” The practice run-through included dancers, walkers, “nurses,” a masters of ceremonies and movie star impersonators. An organizer explained, “We’re going to have ever so many of those attractive University of Texas co-eds.” It was estimated that 200 were in the cast including most of Austin’s best talent, singers, dancers, and musicians. (The Austin American, Dec 17, 1933).

Opposition

The walkathons had their controversy and were opposed by many groups. Church ministers were opposed to them because they were held on Sundays and were viewed as being immoral. One minister said the walkathon “commercializes our youth, is morally and socially degrading, injures the health and is an unwholesome reflection upon the reputation and ideals of the community.” (The Daily Journal, Oct 24, 1933). Movie theaters opposed them because they drew away most of their customers who were more interested in watch reality events. A national columnist called the walkathon “the lowest form of athletics or sporting endeavor.” Another critic wrote, “For more than three months East Detroit has been treated to the spectacle of human beings walking around a dance floor, day and night, hour after hour, like animals in a treadmill or slaves in a galley, living without sleep save brief rest periods.” (Detroit Free Press, Jan 15, 1933).

Cities used various tactics to try to disrupt these events. Police would watch these events closely and would at times arrest people for vagrancy. They would check out contestants’ backgrounds and arrest those who had outstanding warrants, dragging them off the floor. The newspaper at Bend Oregon editorialized that “The ‘walkathon’ is something which should be outlawed, along with other barbarities.” (The Bend Bulletin, May 19 1931).

Corruption raised its ugly head in this highly profitable business. At times winners did not receive their prizes. Professional walkers essentially became employees for the promoters and would introduce staged drama into the events that were becoming more show than a contest. Wagering introduced corruption. At one walkathon, an unusual number of walkers were dropping out at early stages of the contest. It was discovered that “gangsters” had formed a betting pool and had bribed the cook who put sleeping powders in the food of some walkers. They would become so sleepy that they would slide to the floor. Local racketeers would demand cuts in the receipts. Sometimes the cuts were so large that the show had to close.

In 1938 a former professional walkathoner who participated in 35 events did a “tell-all” interview for a newspaper in Maryland. At his first walkathon, he discovered that he was mostly expected to be an actor and that all the judges, nurses, and trainers were actors “for the sole benefit of the audience.” It was all about box office receipts. This professional was in the business for eight years and had seen fraud in most of of his events. Walkers were ordered to “take a fall” similar to the fixing in boxing to “take a dive.” When spectators were not in the buildings the rules went away for walkers that were targeted to go the distance. If a professional could sing and dance well, they were a favorite of the crowd and needed to stay in the game. When certain professionals wanted to leave, they were forced to stay and in one case a boy was beaten up when he tried to escape and the audience was told he had an accident during the rest period. Derbies were rehearsed in the morning when spectators were away, to put in acts to increase the drama. (The Daily Times, Feb 5-6, 1938). Even though most of these events were likely fixed and staged, the contestants still required amazing physical endurance.

Trial of a walkathon promoter

All sorts of legal maneuvers were used to halt these traveling endurance events. At Salem Oregon it was determined that walkathons violated labor laws because women and minors were involved. Also employers needed to provide employees nine hours of rest between days of work. (Medford Mail Tribune, May 29, 1931).

During an event when contestants were ordered to testify in court, sometimes they continued to walk outside the courtroom and hoped to testify during their 15-minute rest time. An attorney asked the judge, “Your honor, have you given any authority to turn the court room into a walkathon? There are several of the walkathoners walking around out there!” (The Tamp Tribune, Jan 18, 1935).

After a walkathon was shutdown by a temporary order, and the arena padlocked, contestants walked on, under ballroom bleachers without music and spectators.

Critical articles appeared in the newspapers calling walkathons rackets. Cities started to pass ordinances against them. Arrests were frequent. Los Angles County banned “walkathons and other endurance exhibitions, similar and in kind, which do not promote clean, healthful athletic endeavor.” (The Los Angeles Times, Sep 27, 1932).

Other tactics were used. In Kansas City customers were driven from the venue by a group of city officials who claimed the decorations in the hall and wooden bleachers were fire hazards. A rumor was also started the walkathon was barring Italians from witnessing the contest. (The Sedalia Democrat, Feb 24, 1932). Another city’s prosecutor raged, “We will close the Walkathon if we have to use force of arm!”

Police load contestant into a paddy wagon

At a 1933 walkathon held in Indianapolis, at about the 1,800-hour mark, 25 policemen arrived to shut it down because of a new ordinance that was passed only the day before restricting endurance events to 12 hours on any given day. The promoter refused to stop the event. The Chief of police “gave the signal and the police who had been assembled near the front door started down the aisles. Immediately the piano blared the tune ‘Big Bad Wolf’ while the master of ceremonies sang. As police neared the dressing rooms where the contestants were taking a fifteen-minute rest, the tune was changed to ‘The Last Roundup.’ Spectators applauded and yelled. As the crowd quieted down, the masters of ceremony asked, “I wonder who is guarding the banks and filling stations?” 28 contestants were hauled off to jail. They were released a few hours later on $200 bond and the walkathon continued on. But after the promoter met with a judge, the event was shut down. Defiant, the attorney for the walkathon said they wouldn’t be stopped, that in the future to meet the city law, they would hold a “series” of walkathons that lasted eleven and a half hours each day. (The Indianapolis Star, Dec 3, 1933).

A very successful walkathon was held in San Francisco in 1931 with a profit of $100,000 (1.6 million in 2018 dollars). San Francisco was the most successful city to chase away this scourge from their city. Newspapers discovered that the more they criticized these events, the more the public attended them, so the newspapers boycotted coverage and hardly anyone paid attention to them and returned to the movie theaters. The walkathon moved to other cities. Conservative Salt Lake City, Utah was “thrilled” by the event.

Promoters often countered the opposition by donating thousands of dollars to local city causes. Some cities ignored the uproar. Minneapolis netted $12,000 for renting its auditorium in 1932. Other walkathons started in 1933 which gave 75% of the profits to local charities.

All these bans contributed against any resurgence of ultrarunning multi-day fixed time races. Kansas City passed an ordinance on walkathons or “any other type of endurance or speed contests.” They imposed limits for all contest to twelve hours in a 24-hour period. (Journal and Courier, Aug 9, 1932).

In 1939 a very wealthy walkathon promoter, Charles Hayden, was gunned down and murdered by two men in Chicago as he was coming out of the Westside Ballroom where a walkathon was taking place. The two slayers escaped in an automobile. The police came to question the contestants and said, “Take it easy. Sit down.” One of the walkers replied, “We can’t do that. We must keep moving, except during the rest period or we’ll be disqualified.” (Star-Gazette, April 10, 1939).

It was estimated that 20,000 people made their living in 1935 in walkathon shows. But the walkathon fad dwindled greatly by 1940 as they became more show business than a contest. Loyal fans detected that the events evolved into farces. They no longer believed in the endurance part since the same contestants won in every show. During World War II, professional walkathoners moved on to new jobs.

Brief Resurrection of Walkathons

After the war, there were attempts to revive walkathons and a few were held. But clearly it was an uphill battle against continued fierce opposition. In 1946 they were described as “an obscene and degrading spectacle” by the Arizona Industrial Commission. One of the great downfalls of the events were that they degraded into so many professional contestants who were viewed as employees, subject to employment laws. Many of the promoters were corrupt, didn’t pay employees as they should, and the walkathons became fake, duping people out of money.

In Phoenix, while two walkathons were being held In 1946, A front page article appeared in the Arizona Republic with the headline, “Walkathons Called Frauds; One Closes” It was discovered that none of the contestants were walking around the clock. Audiences left by 2 a.m. and spectators weren’t allowed back in until about 11:00 a.m. One outside witness once found all the “performers” asleep as late as 11 a.m. He asserted that “they are working 8 or 10 hours per day and getting plenty of sleep.” (Arizona Republic, Dec 19, 1946). Across the country newspapers condemned “the resurrection of the worst of all modern public spectacles.”

Walkathons End

By 1953 walkathons were pretty much gone. Half of the states were enforcing statutes against endurance contests. In other states, many cities barred walkathons with nuisance ordinances. Such a universal dislike of these fraudulent events certainly affected the public’s view toward any extreme endurance sport. It generated an atmosphere making it impossible to reestablish ultrarunning events that had mostly disappeared altogether before the war. It wasn’t until 1963 that attitudes shifted when President John F. Kennedy unintentionally helped the public see that 50-milers were cool and could be participated in by normal people.

The modern-day Walkathon

By 1955, a new use for the name “walkathon” emerged. It was used to refer to any long distance hike, walking back and forth in a picket line, going door to door for causes, or a baseball game with many walks issued. A three-day stage race near Corpus Christ Texas took over the term for its a 110-mile Padre Island Walkathon. This was likely the earliest true ultrarunning event in America since the war. Runners completed about 35-mile segments each day using aid stations every five miles, They hiked on beaches and trails. In 1954 the winner had a total hiking/running time of 22:45 for the total 110 miles.

In 1957 a 16 1/4 mile “Sonoma-Petaluma Walkathon” started in Californa and continued on for more more than two decades. It became the top walking race in California. While this event wasn’t a fundraising event, it emphasized walking and probably should be given credit as the first modern day walk-a-thon.

1958 March of Dimes Walkathon netted $2,000 for polio

In 1958 the first “March of Dimes Walkathons” were first held. Tennessee held the largest when twenty Gibson County high school pupils walked from the court house in Trenton to their home towns. (Jackson Sun, Jan 26, 1958). In Iowa, three hikers raised $3,974 doing a walkathon from Ames to Des Moines. In Arkansas two county officials went about eight miles, raising about $4,000. In Reno, high school student clubs walked one foot for every dime raised for the March of Dimes. All of these were called walkathons.

1968 was the first major walkathon (walk-a-thon), and was sponsored by the American Freedom from Hunger Foundation. It received great attention after it was promoted by Jonny Carson and Ed McMahon. The walk-a-thon drew over 3,000 walkers on a 33-mile route through the streets for Minneapolis. The concept took hold and many groups started using it for fundraising. Early ultrarunners were known to have run in walk-a-thons, trying to be the first finishers.

Despite the damage caused by the original walkathons, a firm rebirth of ultrarunning occurred during the 1960s and it was allowed to thrive again by the early 1970s. The big difference in ultramarthons for the new modern era, was that professionals were few, and the every-day runner could enter the sport.

 

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